Sheer Cover vs Bare Minerals; Selling Strategies
A long standing battle rages even as you read this post between two established mineral makeup companies that can hardly be resolved by comparing the two companies. Sheer Cover vs Bare Minerals is the battle I am referring to and it has existed for years and is not likely to be decided by mere mortals. These companies on the surface seem to be so much alike that you can hardly tell them apart.
Of course their makeup comes in different packaging and they are desperately trying to be marketed as different but when you don’t look at their product line the two look a lot alike especially when you look at the way they sell and take orders. Let’s look specifically at how they take orders. If you want to order Sheer Cover you can go to their website and pick the products and colors you want and go through a standard check out shopping cart and in a few days you will have the product at your door step.
Then you can go to Bare Minerals website and follow exactly the same steps. Type in the url and examine the different products and watch some videos and read the marketing hype and then pick the colors you want and follow through with the shopping cart and in a few days you will have the products at your door.
Bare Minerals Makeup does offer a few stores in some select markets where you can actually go in and handle the products but this is the exception and not the rule and they certainly do not account for the majority of their sales through the stores. Most orders originate online.
One other method that both companies use is their customer service 800 number to take your order but to do this you need to know exactly what you want by either having used the product before or going online and find what you wanted and then called in instead of ordering online via the shopping cart.
One competitor that does things a lot different is Mac Makeup. They have boutique stores where most of their customers have their first experience with everything from Mac Makeup brushes to Mac lipstick actually being applied to their skin but we are discussing Sheer Cover vs Bare Minerals so in the comparison of these two I think you see that their selling strategy is very similar.